Mental Shortcuts:
Mental shortcuts — also known as cognitive heuristics — are quick, automatic ways our brains simplify complex decision-making. They help us make judgments and solve problems efficiently, especially under uncertainty or time pressure. While helpful, they can also lead to errors or biases.
Here are some common types:
Availability Heuristic
We judge how likely something is based on how easily examples come to mind.
Example: After seeing news about plane crashes, people may overestimate how dangerous flying is.
Representativeness Heuristic
We assess similarity to a prototype and ignore statistical realities.
Example: Assuming someone who loves books and is quiet must be a librarian, not a salesperson.
Anchoring Heuristic
We rely heavily on the first piece of information (the “anchor”) when making decisions.
Example: If you’re told a shirt was $200 but now it’s $100, you perceive it as a good deal — even if $100 is still high.
Confirmation Bias
We favor information that confirms our existing beliefs and ignore contradictory evidence.
Example: A person who believes in astrology may notice accurate horoscopes but ignore the wrong ones.
Affect Heuristic
Decisions are influenced by emotions and gut feelings rather than logic.
Example: Feeling good about a product’s brand leads you to think it’s better, regardless of facts.
Status Quo Bias
We prefer things to stay the same and resist change.
Example: Sticking with a current insurance provider even if better options exist.
Shervan K Shahhian